Kind Fruit & Nut Bars

To expand the market appeal of Kind snack bars, we were asked by the client to redesign the variety pack to be sold at super-retail stores. The variety package incorporates the bright colors and bold typography of the individual bar and provides nutritional value and ingredients for the different bars. To ship and display this product effectively, we designed a sturdy point-of-purchase package with dye-cut handles to house six variety pack boxes.