What a Difference a Day Makes

This fundraising campaign is comprised of three components: a program introduction brochure, a participation program with form, and a newsletter. The newsletter was designed with a prominent masthead, fresh color palette and candid imagery which gives the campaign warmth and distinction with a modern look and feel. To complement this newsletter, the program introduction brochure incorporate beautifully hand-drawn water color illustration and handwritten type on textured paper. This illustrative style along with heart-warming copy successfully captures the essence of the program’s objectives.